CASE STUDY
BREWING A STRATEGIC PARTNERSHIP
After opening a new state-of-the-art roasting facility in 2010, Cameron’s Coffee needed a web presence to match the quality of their coffee. They looked to Cazarin to build their new site and establish Cameron’s in the eCommerce coffee marketplace. Within six months they experienced a 300% increase in online sales.
STARTING FROM THE GROUNDS UP
Our goal was to translate Cameron’s new brand and packaging assets into a fresh and inviting digital experience.
Combining their bright color palette with active lifestyle imagery and a brisk shopping experience,
we were able to fully reflect the values and attitudes of Cameron’s target audience.
SINGLE SERVE VIDEO
Cazarin shot and produced a short promotional video to explain why Cameron’s new mesh bottom single serve cups deliver a greater cup of coffee with less wasteful packaging.
EMAIL MARKETING
We are very happy with our new web site. We feel the look and overall feel of the site conveys our premium brand image well. We have already experienced significantly improved traffic and revenue.
Bill Kirkpatrick
CEO, Cameron’s Coffee
